ShortFormBlog: On why the Union Leader ads cross a line
mbimotmog says: Not really sure how this “crosses a line”…did the Union Leader create new ad space just for the purpose of allowing Obama to advertise or did the Obama campaign simply buy the biggest placement that the UL offered?» SFB says: To explain, the problem we see with the…
For the record, on the Union Leader it looks like Obama has purchased a 728x90 and a 300x600 in tandem. With the Register, it looks like it’s bumpers (or sometimes called gutters, there are a thousand different names) and a 728x90 in tandem.
It’s a high impact maneuver. You take over content where you know your competition will have either other ads or press. Automotive advertisers do this on a daily basis (it’s called conquesting).
I understand SFB’s issue with it - and yes new sources should probably be held to a higher standard, but it’s not as if the Obama campaign is doing something unprecedented. They knew the Republicans were going to be getting a ton of free press and wanted to make sure that the Democratic message was not lost.
ShortFormBlog: On why the Union Leader ads cross a line
mbimotmog says: Not really sure how this “crosses a line”…did the Union Leader create new ad space just for the purpose of allowing Obama to advertise or did the Obama campaign simply buy the biggest placement that the UL offered?» SFB says: To explain, the problem we see with the…
For the record, on the Union Leader it looks like Obama has purchased a 728x90 and a 300x600 in tandem. With the Register, it looks like it’s bumpers (or sometimes called gutters, there are a thousand different names) and a 728x90 in tandem.
It’s a high impact maneuver. You take over content where you know your competition will have either other ads or press. Automotive advertisers do this on a daily basis (it’s called conquesting).
I understand SFB’s issue with it - and yes new sources should probably be held to a higher standard, but it’s not as if the Obama campaign is doing something unprecedented. They knew the Republicans were going to be getting a ton of free press and wanted to make sure that the Democratic message was not lost.
Posted 1 month ago & Filed under journalism, ethics, news, union leader, des moines register, advertising, obama, new hampshire, nh primary, 14 notes
Notes:
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jankowskihi6 liked this
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my-favorite-nightmare liked this
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doseoflovely reblogged this from shortformblog
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mbimotmog said:
So when Apple bought banners on the NY Times or United or Bank of America buy up full share on a page, that doesn’t blur the line between advertising and editorial? I think this is just smart counter-programming being done smartly.
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pberntsen reblogged this from shortformblog and added:
Union Leader it looks...Obama has purchased a 728x90 and a 300x600
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jimicjimido reblogged this from shortformblog and added:
billboard company for letting someone rent...whole billboard? That’s what it’s there for.
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mdt said:
I would only say that ads are always “political,” aren’t they? A piece of BP propaganda next to an article about an oil spill is no less objectionable…
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huskerred liked this
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kurtcommathevirgin liked this
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bakethatlinguist liked this
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peterfeld said:
I just think this concern is totally off base. Anyone is free to buy a takeover of a site, and anything that creates demand for digital ad inventory is supporting journalism. Political candidates don’t have less right to do that than Cheetos.
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usualchatter said:
It’s as if you’re suddenly looking at an Obama website with some editorial content on the side.
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shortformblog posted this
